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Thursday, February 24, 2011

Artist Research (Joseph Leyendecker)

Joseph Leyendecker - Safe Sex is Hot Sex.

That's pretty much how you can sum up this dude's life. He was responsible for the creation of the 'Arrow Collar Man', at that time a man considered to embody the pinnacle of THE MANLY VIRTUES. Also people think he might have been pretty gay, and by pretty gay I mean that he was having sex with a man most definitely. His lover, Charles Beach, is thought to have been the original model for the Arrow Collar Man. (Which is kind of funny, because women were writing letters trying to find out who this guy was so they could mack on him.) The Arrow Collar advertising campaign was one of the most successful in history due in no small part to Leyendecker's illustrations. Obvious, he got a wad of cash out of it, and his lifestyle as a highly-paid illustrator was the epitome of what we think of when we hear the phrase 'Roaring Twenties'. After 1929, though (GREAT DEPRESSION TEE HEE) the amount of work he received began to steadily declined, and he and his partner were forced to sharply curtail their lavish spending habits. As Leyendecker's wealth dwindled, so did his social activity. Towards the end of his life he was pretty much a hermit.

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